Privacy Policy

Last Updated: [Insert Date]

At Equine Gear Shop (“we”, “us”, or “our”), operating through horsebackessentials.com, we respect your privacy as much as we respect the bond between rider and horse. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our equestrian e-commerce platform.

1. Information We Collect

To provide our premium equestrian products and seamless checkout experience, we collect:

• Personal Identification: Name, email, shipping address, and phone number when you order competition gear or stable equipment
• Payment Information: Encrypted payment details for processing purchases of riding apparel, arena equipment, and horse care products
• Transaction Data: Purchase history of items like breeches, fly rugs, or farrier equipment
• Technical Data: IP address, browser type, and device information to optimize our site for equestrian professionals
• Usage Data: How you interact with our product pages (e.g., time spent on grooming products vs. riding tights)

2. How We Use Your Information

Like a well-trained horse responds to its rider, we use your data responsibly to:

• Process orders for competition essentials and stable maintenance gear
• Provide customer support for time-sensitive purchases like show socks or clippers
• Improve our product selection of equestrian clothing and horse health items
• Send relevant offers (with your consent) on products like fly repellents or digestive supplements
• Prevent fraud in high-value transactions of arena equipment or Dubarry country wear
• Comply with legal requirements for international shipments

3. Data Sharing & Disclosure

We treat your data with the same care as premium horse equipment:

• Service Providers: Trusted partners who help with payment processing (Visa/MasterCard/PayPal), shipping, and IT security
• Legal Compliance: When required by law for transactions involving regulated items like body protectors
• Business Transfers: In case of merger or acquisition, with appropriate confidentiality measures

We never sell your data to third-party marketers.

4. Data Storage & Security

We implement stable-worthy protections:

• PCI-DSS Level 1 compliance for all payment transactions
• 256-bit SSL encryption (same as major equestrian organizations)
• Tokenization replacing sensitive data with secure tokens
• Regular security audits by independent firms
• Data stored on secure servers with limited access

While we implement these thoroughbred security measures, no system is 100% secure.

5. Your Rights

You have the right to:

• Access your personal data we’ve collected
• Correct inaccurate information (e.g., shipping address for urgent competition gear)
• Request deletion of your data, subject to legal requirements
• Opt-out of marketing communications
• Restrict or object to certain data processing
• Receive your data in a portable format

To exercise these rights, contact us at the information below.

6. Cookies & Tracking Technologies

Like a groom uses the right tools for each horse, we use appropriate technologies:

• Essential Cookies: Necessary for checkout functionality when purchasing riding apparel or horse care products
• Performance Cookies: Help us improve the site for users browsing equestrian clothing or arena equipment
• Marketing Cookies: Used with consent to show relevant offers on products like calming supplements or fly rugs

You can manage cookie preferences through your browser settings.

7. International Data Transfers

As we serve equestrians worldwide (excluding certain Asian and remote regions), your data may be transferred to and processed in countries with different data protection laws. We implement appropriate safeguards for these transfers.

8. Children’s Privacy

While we sell equestrian clothing for kids, our website is not directed at children under 16. We don’t knowingly collect their data without parental consent.

9. Policy Updates

We may update this policy as our business evolves, just as riding techniques advance. Significant changes will be communicated to customers who’ve purchased high-value items like farrier equipment or arena packages.

10. Contact Us